Previous web design clients required anything from minor to major edits, and from continuous development of an already-existent site to constructing a site from scratch. I have worked on both service pages and product pages. Each website has its own voice, which I either analyzed and adopted for consistency throughout the site, or helped develop.
Elements of web design that I am familiar with include: HTML, site builders such as WordPress and Magento, keyword research, Photoshop, finding suitable non-copyright pictures, WooCommerce, jump-tos, widgets, and more.
You can find an example of how I helped design article pages on my creative writing page. More examples are below, and even more can be provided upon request.