hireEZ (ENT B2B SaaS) – Lead Generation
- Increased Contact Sales visits by 560% through a combined marketing strategy.
- Main roles: SEO, GEO, PPC (Google Ads + LinkedIn Ads)
- Supporting roles: social media, conferences
hireEZ (ENT B2B SaaS) – SEO/GEO
- Increased homepage visits by 37%, mainly through SEO and GEO strategies
- Decreased bounce rate across the site from 51.23% to 39.93% (11.3% reduction)
- Maintained a 15% or more visibility in LLMs vs next closest competitors for relevant prompts
hireEZ (ENT B2B SaaS) – LinkedIn Ads
- Best performing LinkedIn Ad
- Asset (video) created by me, headlines and descriptions created by me, A/B tested, and landing page created by me
- Link to view ad
S. Pursell's Writing Portfolio 